![](https://cdn.myportfolio.com/9911cc75-6a4d-47d7-9341-b51ffad0f73f/b12ada09-bd4f-4f34-85e0-529b9db3be03_rw_1920.jpg?h=bdfe28a577c7fa8e18f6c1dc85145d6b)
We inherited the campaign of an iron submarine floating in the sky - the challenge was to bring it to life at exhibitions around Europe - so we built one - complete with working periscope!
![](https://cdn.myportfolio.com/9911cc75-6a4d-47d7-9341-b51ffad0f73f/e2677dcd-bc90-41ef-b0fb-bfcc9c03edda_rw_1200.jpg?h=3ae3b5f0ccf62ca9cc71526b6874e342)
![](https://cdn.myportfolio.com/9911cc75-6a4d-47d7-9341-b51ffad0f73f/035b1a6a-43fc-49e6-a213-bc2338f6b7da_rw_1200.jpg?h=04659a73b63ee967913a75b6778c48da)
We housed a VR show in a mobile phone below the submarine which delegates could then rotate to reveal the sales story hidden amongst the clouds.
![](https://cdn.myportfolio.com/9911cc75-6a4d-47d7-9341-b51ffad0f73f/80cce6ad-37ac-43d2-8c98-861c64f408f2_rw_1920.png?h=18b58d9616d353f3a7f6ce4a4e8fc451)
Activating different hot-spots revealed the story content distributed amongst the clouds.